Los Angeles history

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Old Painted Billboard

A recent trip to Fosselman’s in Alhambra took us by this empty lot but what did I find, hidden behind the covered fence?

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Old Painted Billboards

So several months ago, I embarked on a personal project where I’d document all the cool old buildings I’d find in our sprawling city but after a couple posts, I just got tired of it. I’m sometimes lazy. Leave me alone. But yesterday I re-discovered some more photographs I took and thought I should at least say something about them, right?

Now I can’t decide between continuing the posts over there or just moving them all here. INDECISIONS 2010!!

Anyway, one of my favorite things to find around the city are old ads and billboards painted on the side of buildings, whether they’re to advertising rooms in the hotel itself or whatever local business was around during the time.  At the top of this list is this huge ad along the side of an old dollar store along Western Ave in Koreatown. Sadly, it’s half painted up probably due to a lame beautification project (the building next door looks brand new), and the graffiti under it looks pretty cool, too.

But how fun are these ads for Hoffman’s Cash Grocery and Market? My favorite is the Ever-Ready Drug Co with its prompt “motor delivery”, which is an offer you’d hardly find around nowadays. Also, it’s fun to see the actual place mentioned in a random cookbook  published in 1915. I think the old pharmacy sign still exists on the actual building, but I’ve never managed to get a good picture of it, thanks to traffic.

And that MJB Coffee billboard (a company that still exists!)? I guess it was a statewide ad campaign. Check out another version from Oakland!

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