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	<title>Hello Moye &#187; Signage</title>
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		<title>Forgotten LA: Jensen&#8217;s Melrose Theatre</title>
		<link>http://hellomoye.com/2010/02/27/forgotten-la-jensens-melrose-theatre/</link>
		<comments>http://hellomoye.com/2010/02/27/forgotten-la-jensens-melrose-theatre/#comments</comments>
		<pubDate>Sun, 28 Feb 2010 01:40:54 +0000</pubDate>
		<dc:creator>Moye</dc:creator>
				<category><![CDATA[Forgotten LA]]></category>
		<category><![CDATA[hollywood]]></category>
		<category><![CDATA[Jensen's Melrose Theatre]]></category>
		<category><![CDATA[los angeles]]></category>
		<category><![CDATA[Melrose]]></category>
		<category><![CDATA[Signage]]></category>

		<guid isPermaLink="false">http://hellomoye.com/?p=3929</guid>
		<description><![CDATA[So the Jensen&#8217;s Melrose Theatre in East Hollywood isn&#8217;t quite forgotten, since it&#8217;s been occupied by the Ukranian Culture Center since the 1960&#8242;s and I was lucky to check out the inside during a Christmas craft extravaganza. There&#8217;s a lot of information about it online (which I think people just copy and pasted from this [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Jensen's Melrose Theatre by moyemotto, on Flickr" href="http://www.flickr.com/photos/moye/4393055136/" onclick="pageTracker._trackPageview('/outgoing/www.flickr.com/photos/moye/4393055136/?referer=');"><img src="http://farm5.static.flickr.com/4049/4393055136_5f9b37c67e.jpg" alt="Jensen's Melrose Theatre" width="500" height="332" /></a></p>
<p>So the Jensen&#8217;s Melrose Theatre in East Hollywood isn&#8217;t quite forgotten, since it&#8217;s been occupied by the Ukranian Culture Center since the 1960&#8242;s and I was lucky to check out the inside during a Christmas craft extravaganza. There&#8217;s a lot of information about it online (which I think people just copy and pasted from <a href="http://cinematreasures.org/theater/2143/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/cinematreasures.org/theater/2143/?referer=');">this article</a>) but it&#8217;s nice to know that an old 1920&#8242;s movie theater, <a href="http://www.justabovesunset.com/200909/html/straight_from_1924.html" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.justabovesunset.com/200909/html/straight_from_1924.html?referer=');">complete with detailed facade</a>, still exists in a part of town where you&#8217;d least expect an elaborate stage. The whole neighborhood around is a mix of Hispanic/Armenian families, independent storefronts and hipsters on fixed gear bikes.</p>
<p><a title="Jensen's Melrose Theatre by moyemotto, on Flickr" href="http://www.flickr.com/photos/moye/4392281675/" onclick="pageTracker._trackPageview('/outgoing/www.flickr.com/photos/moye/4392281675/?referer=');"><img src="http://farm3.static.flickr.com/2757/4392281675_f0a686256b.jpg" alt="Jensen's Melrose Theatre" width="500" height="332" /></a></p>
<p>I just love how architects and business owners back in the day would permanently affix  and incorporate their ownership on their buildings. I don&#8217;t see it so much as a display of ego, but the thought that their name and business were somehow going to be there at that location forever. I rarely see this around town anymore; if anything, the signage at the top of current office buildings changes often enough that putting permanent signage (engraved in stone) on that real estate would probably be a bad business move.</p>
<p>I walked by this self-proclaimed office along Industrial Street between warehouses downtown. Though it&#8217;s currently occupied by the Commercial Meat Co (or something like that), I love how its previous occupants still have some sort of a presence. I can&#8217;t figure out what the PPSC initials stand for, though. Google, you&#8217;ve failed me.</p>
<p><a title="Downtown Office by moyemotto, on Flickr" href="http://www.flickr.com/photos/moye/4392282267/" onclick="pageTracker._trackPageview('/outgoing/www.flickr.com/photos/moye/4392282267/?referer=');"><img src="http://farm5.static.flickr.com/4008/4392282267_77d11d5d6f.jpg" alt="Downtown Office" width="500" height="375" /></a></p>
<p>I&#8217;m glad these signs exist, though, because otherwise the original use of the space would be forgotten by the rest of the city.</p>
<p>BRB. I&#8217;m going to go carve my initials along my apartment building wall now.</p>
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